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Los Angeles, California, United States On-site Employment

Weber Shandwick is hiring a Freelancer Director, Content Strategy

Responsibilities

  • Develop and manage creative content strategies for consumer brands.
  • Lead the development and management of editorial calendars, ensuring a consistent and compelling narrative across all platforms.
  • Write sharp, engaging brand narratives and messaging, media materials, social and website copy, LinkedIn content strategies and posts, long-form articles, speeches, and more.
  • Use analytics, SEO, and AI to optimize all content and make strategic recommendations.
  • Collaborate with internal CX, earned media, design, and analytics teams to ensure a cohesive and user-centric approach to all content.
  • Lead presenting of content concepts and strategies to internal teams and clients, articulating creative vision and platform expertise.

Requirements

  • 5-7 years of content strategy experience with a focus on consumer brands, CPG, or lifestyle sectors.
  • A strong portfolio that demonstrates a clear understanding of both consumer short-form work and thought leadership work on topics including sustainability, marketing, supply chain, and AI.
  • A versatile portfolio showcasing expertise across a variety of channels, from developing and executing content strategies to social media and video scripting to website development and email marketing.
  • Experience creating content for CPG C-suite executives via LinkedIn posts, speeches, and long-form think pieces.
  • Strong knowledge of SEO and AI search principles and how to apply them to content.
  • Strong experience in analyzing content performance and using data-driven insights to inform future editorial calendars and creative ideas.
  • Exceptional collaboration skills, with a history of working effectively with cross-functional teams, including CX, design, and analytics.
  • The ability to expertly prioritize and manage the review process for all creative work to ensure quality and adherence to client guidelines.
  • Client-facing experience with the ability to lead conversations and articulate creative concepts and content strategy.

Nice to Have

  • Agency experience is preferred.
  • A proactive, self-starter interested in helping build a growing team.
Required Skills
SEO
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About company
Weber Shandwick
Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018, and PRovoke’s Global Agency of the Year in 2015, 2017 and 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
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Job Details
Category other
Posted 15 days ago