Role Overview
We’re looking for a freelance B2B Thought Leadership Copywriter to help shape and deliver high-impact content for a leading global consumer insights brand. Your primary responsibility will be transforming dense research findings and strategic insights into engaging, accurate, and narrative-rich content tailored for LinkedIn audiences.
Key Responsibilities
- Convert research reports and data summaries into clear, concise, and insightful short-form content
- Ensure every piece maintains full fidelity to the original source material
- Break down complex concepts into accessible, idea-driven messaging
- Write consistently within defined tone, content pillars, and brand standards
- Develop static posts, infographics, and carousel content with strong storytelling flow
- Repurpose static content into motion-ready formats when needed
- Go beyond formulaic templates to craft distinctive, engaging narratives
- Balance authority, readability, and originality in every deliverable
- Collaborate closely with a Creative Strategist to execute content plans
- Contribute strategic input and content ideas as opportunities arise
- Occasionally respond to direct client requests, depending on availability
- Manage multiple assignments and meet deadlines without compromising quality
Qualifications
Required
- 2–4+ years in B2B copywriting, editorial, or thought leadership roles
- Proven ability to simplify complex, research-based content
- Strong grasp of tone, structure, and narrative development
- Exceptional attention to detail and commitment to factual accuracy
- Experience writing for professional platforms like LinkedIn
- Skill in producing high-quality short-form content efficiently
- Familiarity with using LLMs or AI tools to support writing and quality checks
Preferred
- Background in editorial or journalism, especially trade publications
- Experience in corporate communications or insight-led content
- Worked with research reports, data storytelling, or trend analysis
- Ability to blend clarity, credibility, and creativity effectively
- Experience collaborating remotely within cross-functional teams
Tools & Workflow
This role uses LLMs and AI tools as part of the writing and quality assurance process.
