About the Role
The ideal candidate will have a strong background in digital advertising with hands-on experience in managing PPC campaigns across multiple platforms. This role requires analytical thinking, campaign optimization skills, and close collaboration with marketing teams to meet business goals.
Responsibilities
- Manage and optimize paid search campaigns across major advertising platforms
- Conduct keyword research and bid strategy development to maximize ROI
- Monitor campaign performance using analytics tools and adjust tactics accordingly
- Create, test, and refine ad copy to improve click-through and conversion rates
- Track and report on key performance metrics including CTR, CPC, and conversion volume
- Collaborate with marketing teams to align paid strategies with broader campaigns
- Identify opportunities for A/B testing in ads and landing pages
- Ensure proper tracking setup using UTM parameters and conversion pixels
- Maintain budget discipline while scaling successful campaigns
- Stay current with changes in PPC platforms and digital advertising trends
- Troubleshoot technical issues affecting campaign delivery
- Work with external vendors or agencies as needed
- Support seasonal and promotional campaign launches
- Use audience targeting and segmentation to improve ad relevance
- Optimize for mobile and cross-device performance
- Maintain documentation for campaign setups and performance history
- Provide recommendations based on competitive analysis
- Ensure compliance with advertising policies and brand guidelines
- Coordinate with content teams to align messaging
- Assist in forecasting and planning for future ad spend
Nice to Have
- Experience with Google Tag Manager or similar tools
- Knowledge of programmatic advertising platforms
- Familiarity with data visualization tools like Looker Studio or Tableau
- Experience in a remote work environment
- Project management experience with collaboration tools
- Understanding of machine learning in bidding algorithms
Compensation
Competitive salary, commensurate with experience
Work Arrangement
Remote
Team
Part of the digital marketing team focused on performance-driven campaigns
Why This Role Matters
This position plays a key role in driving qualified traffic and achieving revenue goals through effective paid search strategies. The specialist will directly influence campaign success and contribute to the overall growth of digital initiatives.
What We Offer
Opportunities for professional development, flexible work hours, access to industry tools, and a collaborative remote work culture focused on performance and innovation.
Not available
