Identify and rank trade shows, conferences, and industry events based on alignment with target customer profiles and revenue targets, maintaining a 12-month forward-looking event schedule.
Secure favorable terms by negotiating contracts with event organizers, vendors, and venues for sponsorships, exhibit space, speaking opportunities, and supplementary services.
Manage all aspects of event execution, including booth design and logistics, promotional materials, giveaways, lead collection tools, audiovisual needs, catering, accommodations, and team travel arrangements.
Serve as the primary on-site representative at events, responsible for setup, live issue resolution, and ensuring a polished, professional presence throughout.
Prepare internal teams by communicating event goals, key messaging, target accounts, and logistical details to ensure coordinated participation.
Collaborate with sales to schedule pre-event meetings, host customer gatherings during events, and ensure timely follow-up on all generated leads.
Coordinate marketing campaigns before and after events, including email outreach, landing pages, paid ads, and social media, to boost attendance and engagement.
Oversee event budgets across the annual calendar, monitor spending, forecast needs, identify financial risks, and adjust plans as priorities change.
Establish measurable KPIs for each event—such as leads, meetings, pipeline value, and return on investment—and produce clear reports to guide future improvements.

Travel 30 to 50% during peak event seasons across North America, with potential European travel as we expand.
Candidates must live within roughly an hour of a major airport hub with frequent direct flights.
Qualifying US hubs include (but aren't limited to): Atlanta (ATL), Boston (BOS), Charlotte (CLT), Chicago (ORD/MDW), Dallas (DFW), Denver (DEN), Detroit (DTW), Houston (IAH), Los Angeles (LAX), Miami (MIA), Minneapolis (MSP), New York (JFK/EWR/LGA), Philadelphia (PHL), Phoenix (PHX), San Francisco (SFO), Seattle (SEA), Washington DC (IAD/DCA).
Qualifying Canadian hubs: Toronto (YYZ), Vancouver (YVR), Calgary (YYC), Montreal (YUL).
Work authorization: You must have the right to work in the country where you live. We are not able to offer visa sponsorship for this role.

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Wing Assistant is hiring a Field & Events Marketer