Responsibilities
- Identify and rank industry events such as conferences, tradeshows, and forums that match the ideal customer profile and support business growth, maintaining a 12-month forward-looking event schedule.
- Secure favorable agreements by negotiating contracts with event organizers, venues, and suppliers for sponsorships, booth placements, speaking opportunities, and additional benefits.
- Manage all aspects of event execution from start to finish, including exhibit design, logistics, promotional materials, lead tracking tools, audiovisual needs, catering, accommodations, and shipping.
- Serve as the primary on-site representative at each event, responsible for booth setup and breakdown, real-time issue resolution, and ensuring a professional brand presence throughout.
- Prepare internal teams for participation by communicating goals, key messages, target accounts, and logistical details to ensure alignment and readiness.
- Collaborate with sales to schedule pre-event meetings, host customer-facing gatherings during events, and ensure timely follow-up on all generated leads.
- Support marketing initiatives with targeted campaigns before and after events, including email outreach, digital ads, social media promotion, and dedicated landing pages to boost engagement.
- Oversee event-related budgets across the annual calendar, tracking expenses, forecasting needs, identifying financial risks, and adjusting spending as business priorities evolve.
- Establish performance metrics for each event and produce clear post-event reports measuring lead volume, meetings held, pipeline generated, return on investment, and opportunities for improvement.
Work Arrangement
Remote (Worldwide)
Other
- Travel is required 30 to 50% of the time during peak event periods across North America, with possible trips to Europe as the company expands internationally.
- Candidates must reside within approximately one hour of a major international airport with regular direct flight connections.
- Applicants must have legal authorization to work in their country of residence; the company does not provide visa sponsorship for this position.
Not offered
