Responsibilities
- Identify and prioritize tradeshows, conferences, and industry events that match the ideal customer profile and support revenue targets, maintaining a 12-month rolling event schedule.
- Secure event agreements by negotiating sponsorships, booth placements, speaking opportunities, and vendor contracts to maximize value and minimize costs.
- Manage end-to-end event execution, including booth design, shipping, promotional materials, lead capture tools, AV needs, catering, accommodations, and team travel logistics.
- Serve as the primary on-site representative at events, handling setup, breakdown, real-time problem solving, and ensuring a professional brand presence throughout.
- Prepare internal teams for events by communicating goals, key messages, target accounts, and logistical details to ensure alignment and readiness.
- Collaborate with sales to schedule pre-event meetings, host customer gatherings, and ensure timely follow-up on all generated leads.
- Support pre- and post-event marketing initiatives, including email campaigns, digital ads, social media, and landing pages to boost attendance and engagement.
- Oversee event budgeting across the annual calendar, tracking expenses, forecasting needs, identifying risks, and adjusting spending as priorities change.
- Establish performance metrics for each event—such as leads, meetings, pipeline impact, and ROI—and deliver clear post-event reports with actionable insights.
Work Arrangement
Remote (Worldwide)
Team
This role will collaborate closely with sales, marketing, and product teams to align event strategy with business objectives.
Other
- Must be available to travel 30% to 50% of the time during peak event periods across North America, with possible trips to Europe as the company expands.
- Applicants must reside within approximately one hour of a major international airport with regular direct flight connections.
- Candidates must have legal authorization to work in their country of residence. Work visa sponsorship is not available for this position.
- As this is a senior-level role, candidates are exempt from completing any preliminary assessment emails. Please disregard if received.
Not offered
