Responsibilities
- Own and drive global eCommerce revenue and profitability targets with a strong revenue-growth orientation.
- Develop and execute strategic plans for customer acquisition, retention, and loyalty, tailored to luxury consumers.
- Lead continuous improvement of the online customer experience, emphasizing high-end storytelling, personalization, seamless UX/UI, and omnichannel experiences that bridge online and offline presences.
- Oversee exclusive launches, gifting strategies, tailored customer segmentation, and effective website merchandising to double down on Average Order Value (AOV).
- Set, monitor, and optimize KPIs (CAC, LTV, AOV, Conversion Rates).
- Utilize heavy analytics and conversion rate optimization (CRO) to translate data into actionable insights, informing strategic and operational decisions.
- Design and manage email/SMS marketing, retention programs, and post-purchase engagement.
- Implement customer segmentation strategies to nurture collectors, corporate clients, and gifting customers.
- Guide external partners in paid media, influencer, content, and SEO strategies to maximize ROI.
- Ensure marketing initiatives align with brand values, campaign messaging, and performance targets.
- Lead coordination between internal stakeholders and a global network of contractors and agencies.
- Establish clear KPIs, ensuring accountability, quality, and timely delivery across all external partnerships.
- Ensure all digital initiatives comply with global alcohol marketing regulations.
- Oversee region-specific adaptations, addressing local payment, language, and cultural preferences.
Requirements
- 5+ years’ experience in strategic eCommerce leadership within luxury or premium consumer brands.
- Proven success managing external contractors and agencies, with robust KPI-driven management.
- Data-driven professional with strong analytical capabilities, heavy analytics skills, and proven CRO expertise.
- Expertise in premium consumer marketing, segmentation, and retention strategies.
- Exceptional organizational and communication skills, adept at collaborating cross-functionally.
Nice to Have
- Experience or familiarity with regulated industries (alcohol/spirits) is preferred.
Benefits
- Opportunity to lead digital strategy for a rapidly scaling luxury spirits brand.
- Competitive compensation with performance incentives.
- Flexible work arrangements in a dynamic, entrepreneurial environment.
- A collaborative culture focused on innovation, excellence, and growth.
