Responsibilities
- Support Design to Value programs by conducting targeted research to uncover cost, quality, and performance improvements in current products for both consumer and professional segments.
- Identify and help develop new product innovation opportunities within the Design to Value framework.
- Collaborate with internal stakeholders to define research objectives and create actionable learning plans.
- Plan, execute, and interpret research using qualitative, quantitative, advanced analytics, and AI-based methods to assess user perceptions, product usage, and value drivers.
- Coordinate research activities with internal teams and external agencies to ensure timely and effective delivery.
- Integrate primary and secondary data sources to build a comprehensive view of product performance expectations from end users and professionals.
- Evaluate market, competitive, and consumer data to uncover opportunities for product enhancements.
- Convert research findings into practical recommendations that align user value with business objectives.
- Work closely with B2C and B2B product, engineering, and design teams to ensure insights guide product decisions.
- Engage in Agile workstreams to provide timely insights for iterative product testing and development.
- Manage vendor relationships and oversee research methodologies to meet quality, accuracy, and scheduling requirements.
- Present insights clearly to diverse audiences, emphasizing relevance, clarity, and recommended actions.
- Promote the use of emerging research tools, methods, and analytical techniques to enhance insight depth and efficiency.
- Help build a centralized knowledge base of consumer insights to support future value-driven initiatives.
- Use analytical rigor to prioritize high-impact opportunities grounded in data and technical understanding.
