Darkroom was looking for a Director, Paid Social

We're revolutionizing advertising and seeking innovative minds to join our mission. Darkroom is a strategic marketing powerhouse with global talent access. Our core mission involves delivering growth strategy, specialized team deployment, and profitability consulting to maximize client value. As a category leader in results-driven marketing, our success stems from our unique partnership approach, featuring agile, dedicated teams powered by our proprietary MarketingOS. Embracing a startup mentality in the agency realm, our collective expertise of entrepreneurial and senior digital marketing professionals is deeply attuned to cutting-edge digital marketing trends. Our proven experience enables us to propel clients (and internal ventures) from zero to multi-million dollar revenues within months. We collaborate with transformative brands like Crate & Barrel, Popchips, FEED, Olipop, & CALPAK. We're recruiting a Director of Paid Social (Meta-focused) to spearhead client engagements and construct interdisciplinary marketing teams. This is a hybrid role, available to candidates located in New York, USA. What you'll do: Hands-On Media Execution (Non-Negotiable) - Construct, initiate, and optimize Meta campaigns within Ads Manager - Execute comprehensive paid social programs: prospecting, mid-funnel, retention, remarketing - Design creative and audience tests, bid strategies, structural iterations - Diagnose performance challenges directly in the platform - Manage pacing, budget, attribution, and performance troubleshooting comprehensively Lead Paid Social Growth Strategy - Design Meta-centric acquisition strategies across multiple brand portfolios - Escalate paid social budgets from early-stage to $500K–$1M+ monthly - Create funnel structures, testing roadmaps, and measurement frameworks - Uncover opportunities to enhance AOV, MER, LTV, and new customer revenue Be the Strategic Partner to CMOs & Founders - Lead client communications, quarterly business reviews, weekly updates, and executive presentations - Translate performance insights into business outcomes - Ensure client satisfaction and retention across portfolio Financial Modeling & Forecasting - Collaborate with Data & Finance to align spending with business objectives - Monitor CAC, contribution margin, cohort data, and profitability indicators - Interpret pro forma marketing projections and communicate insights to clients Cross-Functional Leadership - Collaborate closely with Growth Strategy Directors on comprehensive media efforts - Partner with Creative Strategy for ad briefing and evaluation - Engage with paid search team - Emerge as a paid social team leader and role model - Maintain cross-channel consistency and coordinated market execution Drive Innovation in Paid Social - Stay ahead of Meta algorithm shifts, creative evolution, and attribution changes - Generate proactive hypotheses, approaches, and creative concepts weekly - Contribute to building the most advanced paid social team in performance marketing You Should Apply If You Are: ⭐ A Hands-On Meta Expert - 7+ years managing and scaling Meta campaigns - Extensive in-platform experience with hundreds of ad deployments - Fluent in campaign structures, bidding, pacing, pixel/event setup, and optimization - Experienced scaling accounts from <$50K to $500K–$1M+/month A Strategic Growth Operator - Strong comprehension of DTC economics - Ability to develop and communicate clear testing frameworks and growth roadmaps A Client-Facing Leader - Confident presenting performance insights to executives - Capable of managing founder/CMO relationships with clarity and composure A Cross-Functional Partner - Excels collaborating with Creative, Data, Retention, and Social Commerce teams - Skilled at influencing without direct authority and coordinating teams A Builder - Ambitious, curious, and driven - Aspiring to become Head of Paid Social or Managing Director - Thrives in fast-paced, high-accountability environments Working at Darkroom Darkroom is an exceptional agency seeking top-tier talent committed to excellence. We prioritize high performance, creativity, and ownership while supporting each other unconditionally. We embrace autonomy, prioritize truth, and focus on outcomes. Benefits include: - Flexible work-life balance - Comprehensive health benefits - Quarterly performance bonuses - 401k with company match - Continuous growth opportunities - Supportive parental leave Hiring Process: Phone screen, hiring manager, and executive interviews Equal Opportunity Employer Compensation Range: $120K - $140K