Responsibilities
- Forecast budget allocation per channel and funnel based on efficiency targets and scale goals.
- Manage and adjust budgets daily to guarantee maximum ROI and efficient spend allocation.
- Collaborate with Inventory Planning to ensure product availability aligns with scaling objectives.
- Monitor margins, CAC, and LTV metrics to recalibrate spend and capture emerging market opportunities.
- Take full ownership of performance across Meta Ads, Google Ads, and emerging paid channels.
- Execute daily campaign management and optimization using a refined SOP with clear rules for creative testing, scaling, and performance metrics.
- Lead a structured testing program across platforms, evolving strategies based on platform changes and algorithm shifts.
- Continuously analyze and rebalance spend across varied concepts and angles to uncover untapped audiences and prevent creative fatigue.
- Own the weekly performance analysis for the creative testing framework, aimed at finding new winners and scalable angles.
- Provide weekly & monthly creative insights that reveal platform patterns, consumer behaviors, and opportunities to increase CR and reduce CAC.
- Lead Creative Strategists to drive data-backed creative iterations, leveraging direct response principles and consumer psychology.
- Run frequent analysis and revisions to guarantee proper ad spend diversification on multiple concepts and angles to untap new buckets of audiences and reduce fatigue
- Continuously assess funnels using key variables such as attribution windows, new visitor percentage, and audience rollover to optimize targets.
- Identify and exploit scaling advantages (e.g., whitelisting, URLs, formats, placements).
- Collaborate with CRO to design and deploy A/B tests improving core metrics: Margin, CAC, Subscription Rate, PpV, and AOV.
- Design and document cross-functional workflows linking creative, forecasting, and unit economics for acquisition goals.
- Maintain up to date SOPs for all creative and media buying processes, including optimization rules, scaling protocols, and campaign setup.
- Implement continuous process improvement to ensure speed, scalability, and quality in execution.
Requirements
- 7+ years of experience in Paid Media, with proven success in scaling DTC brands.
- Deep expertise in Meta Ads and Google Ads; familiarity with TikTok and emerging platforms is a plus.
- Strong analytical skills with experience managing budgets at $1M+/month.
- Proven track record of unlocking and scaling new acquisition funnels.
- Experience leading creative strategy, testing frameworks, and performance optimization.
Benefits
- performance bonuses, growth incentives, and benefits built to support their health, wellness, and professional goals.
Work Arrangement
Remote (Worldwide)
Additional Information
- Relentless drive to scale and win — thrives in a high-growth, performance-driven environment.
- Data-driven decision maker with a bias for action.
- Creative problem solver who understands consumer psychology.
- Strong cross-functional leadership skills with the ability to inspire teams.
