New York City, New York, United States Hybrid

Gallo is hiring a Director of Paid Media

Requirements

  • Master’s degree plus 8 years of public relations, media, creative agency, brand/corporate communications, sales, or brand marketing experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 10 years of experience in media areas, media strategy, brand marketing, or growth marketing with experience in managing substantial media budgets.
  • Experience working with Media agencies
  • Deep expertise in upper and mid funnel media planning (video, CTV, audio, OOH, partnerships, digital media.
  • Experience managing large multi-channel paid media campaigns that deliver a cohesive brand experience.
  • Leadership experience managing and developing high performing teams across media strategy and analytics.
  • Experience leading the dialogue and negotiations with the heads of media properties
  • Experience managing and negotiating contracts with external vendors.
  • Required to travel both domestically and internationally up to 25% of the time.
  • Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
  • Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Nice to Have

  • Master’s degree in Communications, Public Relations, or Marketing plus 12 years of agency management experience reflecting increasing levels of responsibility; OR Bachelor's degree in Communications, Public Relations, or Marketing plus 14 media areas, media strategy, brand marketing, or growth marketing with experience in managing substantial media budgets.
  • Experience working in an eCommerce/DTC company
  • Exceptional proficiency and ability to work with and analyze large data sets accurately and efficiently.
  • Knowledge of both federal and state laws as it relates to alcohol beverage promotions.
  • Exceptional storytelling and communication skills; ability to influence executives and cross functional partners.
  • Experience demonstrating team building, leadership and mentoring skills.

Benefits

  • medical and dental coverage
  • 401k plans
  • profit sharing
  • pet insurance
  • company holidays
  • access to an employee wine shop

Additional Information

  • Required to travel both domestically and internationally up to 25% of the time.
  • Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
  • Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.
Required Skills
Media StrategyMarketing
About company
Gallo
Family-owned company with a 90+ year legacy, with 130+ brands in its total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. Home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.
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Job Details
Department Marketing
Category other
Posted 4 months ago