About the Role
The role involves leading integrated marketing strategies and managing major events to enhance institutional visibility and engagement. The individual will supervise staff, coordinate cross-functional teams, and ensure brand consistency across all platforms.
Responsibilities
- Lead the development and execution of comprehensive marketing plans
- Oversee the planning and production of large-scale institutional events
- Supervise a team of marketing and events professionals
- Collaborate with senior administrators to align messaging with organizational priorities
- Manage relationships with external agencies and vendors
- Ensure consistent brand representation across all channels
- Develop performance metrics to evaluate campaign effectiveness
- Coordinate with academic and administrative units to promote key initiatives
- Oversee budget planning and financial oversight for marketing and events
- Serve as a primary liaison between marketing and other departments
- Guide creative direction for digital and print materials
- Lead crisis communication efforts when necessary
- Represent the institution at public functions and industry forums
- Ensure compliance with legal and regulatory standards in marketing practices
- Develop content strategies for websites, social media, and email campaigns
- Manage timelines and deliverables for multiple concurrent projects
- Train and mentor junior staff members
- Evaluate emerging marketing technologies and platforms
- Support fundraising and alumni engagement efforts through strategic outreach
- Maintain up-to-date knowledge of higher education marketing trends
- Ensure accessibility standards are met in all communications
- Facilitate stakeholder feedback into marketing improvements
- Oversee event logistics, including venue selection and vendor coordination
- Produce post-event reports and impact assessments
- Align marketing efforts with institutional branding guidelines
Compensation
Competitive salary and benefits package commensurate with experience
Work Arrangement
Full-time, on-site position with potential for limited flexibility based on operational needs
Team
Part of the senior leadership within the marketing and communications division, collaborating across departments and with external vendors
Application Requirements
- Candidates must submit a resume and cover letter to be considered for this position
- A portfolio of past marketing or event projects may be requested during the screening process
Equal Opportunity Employer
- The institution is committed to diversity and encourages applications from individuals of all backgrounds
- Applicants with disabilities who require accommodations during the hiring process should contact the HR office
Not available for this position
