Responsibilities

Scale annual student enrollments from 40,000 to 100,000 through strategic growth initiatives.
Transform the platform, curriculum, and alumni network into a self-reinforcing engine for enrollment growth.
Create in-product experiences that encourage re-enrollment, reduce drop-off, and turn users into active promoters.
Collaborate with Product to define, develop, and evaluate built-in growth features.
Establish and manage channel strategy, including paid media allocation, with data-driven investment decisions.
Oversee a centralized, digital-first outreach system using HubSpot and AI-driven personalization to engage academic stakeholders.
Lead the product-led growth backlog by identifying and prioritizing features like re-enrollment prompts, progress tracking, sharing tools, and referral triggers.
Develop and expand community-based growth loops leveraging alumni referrals, peer advocacy, and employer networks.
Integrate referral mechanisms into the user journey to make organic discovery a sustainable acquisition channel.
Own the overall growth strategy and enrollment goals across student recruitment, academic outreach, and enrollment lifecycle management.
Determine the optimal mix of growth channels, including paid search, social, email, champion outreach, developer communities, SEO, and product-led tactics.
Manage paid media spending with a focus on ROI, reallocating budget based on performance and attribution insights.
Define audience segments and craft tailored messaging for students, faculty, institutional leaders, and enterprise partners.
Conduct structured growth experiments using analytics platforms like Am游戏副本ity, Mixpanel, or Statsig to inform channel and budget decisions.
Own the attribution system to ensure accurate tracking of lead sources and continuous refinement of growth strategy.
Lead a small team and integrate AI-powered tools to increase efficiency as the function scales.
Define and monitor key growth metrics and KPIs, providing regular reporting to senior leadership.

Benefits

Medical, dental, and vision insurance with 90% employer coverage for employees and dependents, plus healthcare reimbursement and employee assistance.
401(k) plan, employer-paid life and disability insurance, and identity theft protection.
Generous paid time off, paid holidays, 10 weeks of fully paid parental leave, and a year-end shutdown from December 24 to January 2.
Annual $1,000 stipend for professional development and support for home office setup.
Eligibility for Public Service Loan Forgiveness (PSLF) as a qualifying employer to assist with student loan repayment.
Additional benefits including pet wellness plans, legal services, home and auto insurance discounts, and exclusive marketplace savings.

Compensation

Salary is based on experience and skills assessed during the interview process; standardized by role level regardless of location.

Work Arrangement

Remote, United States

Team

Reports to the Chief Product Officer and manages a Senior Manager of Growth Marketing & Outreach; collaborates closely with Product, Curriculum, and University Partnerships teams; will build a lean team as the function expands.

Other

This is a 100% remote position—work from anywhere in the U.S.
Salaries are standardized by role level, independent of geographic location.
Compensation is determined by relevant experience and skills evaluated through the interview process.

Not specified