Responsibilities
- Own and scale paid media, creative process, CRO, and influencer strategy as one integrated growth system.
- Drive efficient customer acquisition by optimizing conversion rate, AOV, profit per visitor, and LTV:CAC.
- Lead creative strategy and experimentation across ads, funnels, and offers to unlock step-change growth.
- Manage and allocate acquisition budgets with precision, consistently prioritizing the highest-ROI opportunities.
- Build and operate a disciplined testing roadmap that compounds performance over time.
- Partner closely with Brand, Data & Analytics, and E-commerce to ensure alignment between growth, creative, and measurement.
- Maintain daily visibility into performance, acting decisively when results deviate from plan.
Requirements
- Demonstrated success driving customer acquisition, paid media, or growth at scale, with a track record of improving efficiency and performance over time.
- Hands-on experience across paid media, CRO, and influencer marketing, with a strong understanding of how these channels work together as part of a unified growth system.
- Proven ability to develop, test, and iterate on creative, offers, and funnels, using experimentation to unlock new growth opportunities.
- Deep comfort working with performance data and metrics, paired with intellectual curiosity and a desire to continuously learn, adapt, and improve.
- Experience managing meaningful media budgets while balancing short-term performance with long-term brand and customer value.
- Comfortable operating in fast-moving, high-expectation environments where priorities evolve and learning speed matters as much as past results.
