Responsibilities
- Execute weekly testing of over 100 ad creatives across Meta and TikTok platforms
- Drive paid traffic performance to meet or exceed strict return on ad spend targets
- Collaborate with affiliate and user-generated content teams to scale high-performing creative assets
- Monitor and adapt to evolving platform trends, ad formats, and policy changes
- Coordinate product launches with Amazon to maximize halo effects and cross-channel visibility
- Launch a new educational outcome-focused bundle funnel each month
- Continuously refine conversion rate, average order value, customer acquisition cost, lifetime value, upsell performance, and funnel economics on a weekly basis
- Manage and optimize homepage layout, product pages, and collection-level merchandising strategies
- Redesign and relaunch underperforming sales funnels using improved messaging and offers
- Lead planning and execution of major seasonal campaigns such as Back-to-School and Holiday promotions
- Develop and maintain standard operating procedures and testing roadmaps for all funnels
- Oversee lifecycle marketing initiatives using Klaviyo and Postscript platforms
- Improve performance of onboarding, cart recovery, post-purchase, and re-engagement email and SMS flows
- Design customer progression paths from entry-level products to premium offerings
- Create and execute blog and SEO strategies to generate organic traffic centered on educational content
- Review weekly profit and loss statements for Shopify and TikTok Shop operations
- Analyze key performance metrics including AOV, CVR, CAC, LTV, ROAS, gross profit to CAC ratio, and revenue by lifecycle stage
- Produce weekly performance dashboards and monthly strategic growth plans
- Forecast business outcomes and identify key drivers for scalable growth
- Lead and mentor a cross-functional ecommerce team of six or more members
- Establish clear accountability structures and consistent operational cadences
- Recruit and develop additional talent as business velocity grows
- Oversee external freelancers and specialized contractors
- Embody core values of extreme accountability, continuous innovation, and unwavering integrity
Compensation
Competitive salary and performance-based incentives
Work Arrangement
Hybrid or remote with team collaboration expectations
Team
Cross-functional ecommerce pod with marketing, creative, and operations roles
Values
Model Extreme Ownership, Relentless Innovation, and Integrity Above All
