Responsibilities
- Traffic and Acquisition
- Test and launch 100+ ad creatives per week across Meta and TikTok.
- Own paid media performance and optimization to hit ROAS and unit economics targets.
- Collaborate with TikTok Ops and Affiliate teams to scale top-performing content.
- Stay current on platform trends, formats, and policy changes.
- Coordinate funnel launches with Amazon and TikTok Shop for halo effects.
- Offers, Funnels, and CRO
- Launch one new bundle-based funnel every month tied to clear educational outcomes.
- Review and optimize CVR, AOV, CAC, LTV, and upsells weekly.
- Oversee homepage, collection pages, and product pages to support top funnels.
- Build and maintain SOPs for funnels, launches, promos, and CRO testing.
- Plan and execute seasonal promotions like Back-to-School and Holidays.
- Refresh and refactor existing funnels with new hooks, offers, and bundle structures.
- Customer Nurture and LTV
- Drive email and SMS revenue to at least 25 percent of Shopify sales using Klaviyo and Postscript.
- Optimize lifecycle flows including welcome, abandon, post-purchase, and win-back.
- Build clear ascension paths across bundles to increase lifetime value.
- Develop blog and SEO strategies that educate buyers and drive organic traffic.
- Performance and Reporting
- Review P&Ls and funnel-level performance weekly.
- Track and analyze KPIs including AOV, CVR, CAC, LTV, ROAS, and GP:CAC.
- Deliver weekly scorecards with insights, growth levers, and blockers.
- Present monthly growth plans and forecasts with confidence and clarity.
- Team Leadership and Systems
- Lead weekly ecommerce meetings focused on priorities, velocity, and execution.
- Manage and coach a growing team across Shopify and TikTok Shop.
- Hire, onboard, and develop talent as funnel output scales.
- Build and continuously improve ecommerce SOPs and playbooks.
- Establish operating cadences that enable speed without burnout.
- Uphold Hadley Designs core values of Extreme Ownership, Relentless Innovation, and Integrity Above All.
Requirements
- You are a high ownership leader who thinks like a general manager, not just a marketer.
- You are energized by building systems, leading people, and owning outcomes.
- You have 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
- You have a proven track record growing brands beyond $20M in revenue.
- You are deeply fluent in Meta and TikTok Ads and high velocity creative testing.
- You are hands-on with Shopify, Klaviyo, and Postscript.
- You understand bundles, upsells, funnels, and LTV deeply.
- You can write, review, and optimize high-converting landing pages.
- You are comfortable leading a remote team with clear cadences and accountability.
- You value integrity, move fast with intention, and follow through every time.
- You care about the mission. You believe learning should be fun, engaging, and screen free, and you want your work to make a real impact on families.
Benefits
- You will have real ownership. Real trust. And real impact.
- Hadley Designs is a remote first company built on autonomy, creativity, and accountability.
- You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions.
- Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
- You will be surrounded by A+ team member that value excellence, growth, and doing the right thing.
- You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together.
- Access Josh Hadley's vast network through his podcast Ecomm Breakthrough
