Director of E-Commerce - Health & Wellness
Role Overview
Shape the future of a direct-to-consumer health and wellness brand by leading its end-to-end e-commerce strategy. You'll be responsible for scaling revenue, refining the digital shopping experience, and driving performance across Shopify Plus storefronts. This role blends strategic vision with hands-on execution to build a high-performing, data-informed online platform.
Key Responsibilities
- Drive revenue growth and customer engagement across DTC channels
- Refine and execute the long-term e-commerce roadmap
- Optimize storefront design, navigation, and user experience to improve conversion
- Lead merchandising strategy to highlight product value and customer benefits
- Use analytics to guide decisions, measure performance, and uncover opportunities
- Ensure technical reliability and scalability of the ecommerce platform
- Manage and mentor a cross-functional team focused on digital sales
- Align product, marketing, and tech functions to deliver a seamless customer journey
Qualifications
Candidates must have deep experience with Shopify Plus and a track record of scaling DTC brands in high-growth environments. You should be skilled in data analysis, conversion rate optimization, and leading technical and creative teams. Proven leadership in digital commerce strategy is essential.
This position requires residency and daily work within the Los Angeles, CA area, though operations are remote-friendly.
