About the Role
The company seeks a results-oriented marketing leader to own the strategy and execution of scalable demand generation efforts. This role will align cross-functional teams to drive awareness, generate qualified leads, and fuel predictable revenue growth.
Responsibilities
- Develop and execute integrated demand generation strategies to meet revenue targets
- Lead the planning and implementation of multi-channel campaigns
- Collaborate with sales to refine lead qualification and handoff processes
- Use marketing analytics to assess campaign performance and optimize spend
- Manage digital advertising, email marketing, and content distribution
- Align content strategy with buyer journey stages to increase conversion
- Identify high-performing channels and scale successful initiatives
- Oversee marketing automation workflows and lead nurturing programs
- Partner with product marketing to position offerings effectively
- Forecast pipeline contribution and report on key demand metrics
- Guide A/B testing and experimentation to improve conversion rates
- Ensure brand consistency across all demand-facing materials
- Lead agency and vendor relationships for campaign execution
- Develop account-based marketing initiatives for strategic segments
- Train and mentor a team of marketing specialists
- Stay current with industry trends and emerging marketing technologies
- Optimize landing pages and conversion paths for lead capture
- Coordinate with events team on integrated campaign strategies
- Establish scalable processes for campaign execution and reporting
- Align KPIs across marketing and sales for shared accountability
- Drive thought leadership campaigns to build market authority
- Manage budget allocation across channels based on ROI
- Implement lead scoring models in coordination with sales
- Evaluate market segmentation to improve targeting precision
- Ensure compliance with data privacy regulations in all campaigns
Compensation
Competitive salary with performance-based incentives and equity package
Work Arrangement
Hybrid with office presence required several days per week
Team
Part of the marketing leadership team reporting to the CMO
About Us
We are a data-centric technology company focused on solving complex data challenges for enterprises. Our platform enables organizations to unify, clean, and activate their data to drive better business outcomes. We value innovation, collaboration, and customer success.
Culture & Values
We prioritize transparency, accountability, and continuous learning. Our culture supports bold ideas and iterative improvement. We believe in empowering individuals to take ownership and drive impact.
Growth Opportunities
This role offers the chance to shape the future of marketing at a pivotal stage. The right candidate will have direct influence on strategy, team development, and go-to-market innovation.
Available for qualified candidates requiring sponsorship
