Responsibilities
- Own the holistic content strategy across all brand channels (YouTube, Instagram, TikTok, Meta Ads, Website, Email, Retail Screens, CTV, and more)
- Architect a world-class content studio—processes, pipelines, playbooks, and team structure
- Develop and evolve our content calendar in collaboration with Brand, Growth, and Product team
- Lead and grow our YouTube presence with original episodic content, brand storytelling, creator collaborations, and SEO-optimized strategy
- Oversee scripting, shooting, editing, publishing, and performance analysis of all YouTube content
- Build systems for ideation and testing that optimize for watch time, engagement, and subscriber growth
- Hire and manage in-house creators, editors, and freelancers; oversee all stages of content production from concept through delivery
- Develop scalable creative systems that allow us to produce content quickly without sacrificing quality
- Collaborate with Growth and Paid Media teams to adapt organic content into high-performing paid assets
- Define KPIs across organic and paid content; report on performance with insights and creative recommendations
- Maintain a test-and-learn culture, with a focus on storytelling, retention, and audience value
- Leverage trends, audience feedback, and platform changes to evolve our content roadmap
Requirements
- 5–10+ years of content strategy and production experience—ideally in a DTC or high-growth consumer brand
- Deep YouTube knowledge—algorithms, formats, retention tactics, community building, and monetization
- Obsessed with creative execution and building systems that scale
- Managed multi-disciplinary creative teams and content production workflows (in-house and freelance)
- Know how to translate brand positioning and strategy into assets that drive performance and loyalty
- Clear communicator, creative thinker, and low-ego collaborator
- Have an eye for talent and a finger on the pulse of creators, trends, and culture
Nice to Have
- Background in journalism, video production, or performance marketing
- Experience working with a fast growing YouTube channel or a fast-growing content-first brand
- Experience working in CPG or wellness
- Familiarity with paid content strategy and creative testing
- You’ve built a content studio or video-first brand from the ground up
