About the Role
Lead the development and execution of advertising strategy to scale customer acquisition and optimize return on ad spend across digital channels.
Responsibilities
- Define and implement a scalable advertising strategy aligned with business goals
- Manage end-to-end campaign lifecycle across paid search, social, and display channels
- Use performance data to guide budget allocation and channel mix decisions
- Collaborate with creative teams to develop compelling ad content
- Optimize campaigns for key performance metrics including ROAS and CAC
- Lead A/B testing initiatives to improve conversion rates
- Oversee media planning and buying processes
- Build and maintain forecasting models for ad spend and customer growth
- Develop dashboards to track and report on advertising KPIs
- Stay current with digital advertising trends and platform updates
- Manage relationships with external agencies and ad tech partners
- Ensure compliance with privacy regulations and platform policies
- Mentor and grow a team of advertising professionals
- Partner with product teams to align messaging with feature launches
- Translate market insights into actionable campaign strategies
- Drive cross-channel attribution modeling efforts
- Evaluate new advertising platforms and emerging formats
- Maintain brand consistency across all paid touchpoints
- Coordinate with sales and customer service teams to align messaging
- Lead quarterly planning and performance reviews
- Identify opportunities to improve operational efficiency in ad operations
- Support brand positioning through targeted messaging
- Manage crisis response for ad-related issues
- Ensure accurate tracking and UTM parameter usage
- Promote testing culture across the advertising function
Compensation
Competitive salary and equity package
Work Arrangement
Hybrid
Team
Part of the marketing leadership team with direct reports and cross-functional influence
About the Team
This role joins a growing marketing department focused on data-driven growth and brand building. The team values experimentation, transparency, and customer-centric messaging. Collaboration with product, creative, and analytics teams is essential to success in this position.
Why This Role Matters
The advertising function directly impacts customer growth and market visibility. This leader will shape how new users discover the product and ensure advertising investments deliver measurable business value.
Available for qualified candidates
