Responsibilities
- Own the guest acquisition strategy for the Olo Network, including annual planning, quarterly targets, and channel-level forecasts. Make the case for where to invest, what tradeoffs to make, and how to measure success.
- Activate the 40M+ guests already with Olo Accounts as a recurring source of incremental orders for our restaurant brand partners on the Olo Network.
- Architect acquisition programs that activate Olo's restaurant brand partners as an acquisition partner: co-marketing, in-store, packaging, email, push, and referrals.
- Create a lifecycle program that turns first-time orderers into repeat Olo Network guests, in partnership with Product.
- Build a rigorous experimentation roadmap with A/B tests, holdouts, incrementality tests, geo lifts, and marketing mix modeling.
- Define and own the growth dashboards. Be the source of truth on CAC, LTV, payback, cohort behavior, and channel attribution.
Requirements
- 6+ years of growth, performance marketing, or consumer growth strategy & operations experience, including 3+ years in a senior IC or player-coach role at a consumer marketplace, app, or two-sided platform.
- A track record of scaling consumer acquisition through non-paid channels: partnerships and co-marketing, referral and viral loops, lifecycle and CRM, organic search and content, ASO, PR, and product-led acquisition surfaces.
- Deep CRM and lifecycle experience: email, push, in-app, and SMS, plus the segmentation, triggering, and measurement architecture behind them.
- Quantitatively rigorous: comfortable in SQL and AI tools, fluent in experiment design, and conversant in blended CAC, LTV, payback, and cohort retention.
- Bias to action, comfort with ambiguity, and the hands-on operator mindset required to build something new.
Work Arrangement
Hybrid — NYC, U.S.
Additional Information
- Two-thirds of your focus will be on acquisition; the rest on retention.
- You'll likely build a small team of growth managers and channel specialists as the business scales, but you'll start by doing the work yourself.
- We offer great benefits, such as 20 days of paid time off, 10 sick days, 11 holidays, plus year-end closure, health, dental, and vision coverage for yourself and your family, a 401k match, remote-office stipend, a generous parental leave plan, volunteer time off, gift matching policy, and more!
