Responsibilities
- Lead and shape the strategic direction and performance of four core functions: Marketing Automation, Conversion Rate Optimization, Marketing Analytics, and Marketing AI.
- Manage and develop a high-performing, global team across technical marketing disciplines, promoting collaboration, ownership, and creative problem-solving.
- Design and execute worldwide growth strategies that support organizational objectives across diverse regions and industry verticals.
- Use data, testing, and analytics to refine lead generation, scoring models, conversion pathways, and customer retention initiatives.
- Oversee the global marketing technology infrastructure and automation framework to enable efficient, scalable campaign delivery.
- Direct conversion rate optimization initiatives across digital platforms, partnering with UX, design, and content experts to enhance user experience.
- Collaborate with Information Systems and sales teams to integrate AI into marketing workflows, including using generative AI to improve customer and prospect insights.
- Work with the Data Office to establish key performance indicators, reporting dashboards, and a culture focused on measurement and continuous improvement.
- Partner with regional leads, product groups, and revenue operations to align on growth goals and implementation plans.
- Build a structured experimentation model and foster a test-and-learn mindset across all teams reporting to this role.
Benefits
- Adaptable work setup designed to support high performance
- Work environment that rewards and recognizes strong results
- Opportunity to influence outcomes in a growing yet agile team structure
- Roles that offer significant professional growth and visibility
- Flexible vacation policies and remote work options
- Equity participation to align personal and company success
- Employer contributions toward retirement savings
- Access to learning and development programs
- Wellness allowance to support physical and mental health
- Paid time off for community service and volunteering
- Employee networks, interest groups, and sponsored social activities
- Program to assist with personal MacBook purchase
- Extended parental leave benefits for new parents
Work Arrangement
Remote (Worldwide)
Team
global team
Other
Fluency in English is required for this role due to the global nature of the organization and its client base outside Quebec.
