Phiture was looking for a Digital Marketing Specialist

Phiture is looking for a Digital Marketing Specialist to join our Central Recruitment team. This role is critical for building efficient, scalable recruitment funnels that power our clinical research network. We're seeking a metrics-driven and creative professional to run all back-end digital advertising and campaign reporting.

What You'll Do

• Manage day-to-day execution of digital campaigns across META, Google Ads, Reddit, TikTok, and other patient-facing platforms.
• Optimize campaigns to maximize CPL (Cost per Lead), CPS (Cost per Screen), and overall ROI.
• Collaborate with recruitment and operations teams to translate study goals into digital strategy.
• Manage website updates and landing page optimization to drive conversions.
• Monitor, analyze, and report on campaign performance with clear metrics and actionable insights.
• Experiment with creative approaches to messaging and audience targeting to expand reach.
• Stay current with digital marketing trends, platform updates, and compliance requirements.

What We're Looking For

• 1–3 years of experience in digital marketing, ideally in healthcare, recruitment, or patient engagement.
• Hands-on expertise with META Ads Manager, Google Ads, and website CMS platforms.
• Working knowledge of TikTok, Reddit, and other emerging platforms for advertising.
• Strong analytical skills with experience interpreting metrics and making data-driven decisions.
• Creative problem solver with the ability to test, iterate, and adapt quickly.
• Comfortable working in a remote team environment with cross-functional collaboration.
• Strong communicator, able to translate data into clear recommendations.
• Self-starter with a bias for action and ownership.

Technical Stack

• META Ads Manager
• Google Ads
• Website CMS platforms
• TikTok
• Reddit

Team & Environment

You will be part of the Central Recruitment team, working cross-functionally to support our mission of enhancing clinical trial delivery within our communities.

Work Mode

This is a fully remote position open to candidates located in the United States.