London; Newcastle Hybrid

OMD EMEA is hiring a Digital Analytics Director

Responsibilities

  • Deploy and oversee digital analytics platforms including Google Analytics 4 (GA4) and Google Tag Manager (GTM), with implementation of Consent Mode and Enhanced Conversions features.
  • Advise clients on marketing analytics goals and apply advanced functionalities in Google Analytics and Google Marketing Platform to generate measurable outcomes.
  • Provide regular updates on project progress to clients, delivering presentations as needed.
  • Foster long-term client partnerships by gaining deep insight into their business objectives to increase delivered value.
  • Assist in transitioning clients from client-side to server-side tagging setups.
  • Design and manage dashboards and reports that track and display key performance indicators (KPIs).
  • Work closely with cross-functional teams such as cloud engineers, ad tech specialists, data scientists, and digital marketing professionals to provide integrated client solutions.
  • Maintain current knowledge of emerging trends and innovations in digital analytics.

Benefits

  • Attractive salary and comprehensive benefits
  • Engage in meaningful and complex projects across various industries
  • Join a vibrant and expanding team environment
  • Grow your expertise in digital analytics through hands-on experience and learning

Compensation

Competitive salary and benefits package

Team

Dynamic and growing team focused on digital analytics and client solutions

Responsibilities

  • Implement and manage analytics tools such as Google Analytics 4 (GA4), and Google Tag Manager (GTM) for clients, including features Consent Mode and Enhanced Conversions.
  • Consult with clients to understand their marketing analytics objectives, and leverage advanced capabilities in Google Analytics and Google Marketing Platform to deliver value.
  • Communicate project status with clients on a regular basis, including presentations when required.
  • Build strong client relationships that create more value for clients as we better understand their business needs.
  • Support migrations from client-side to server-side tagging.
  • Develop and maintain dashboards and reports to visualise key performance indicators (KPIs).
  • Collaborate with other team members, including cloud engineering, ad tech specialists, data scientists and digital marketing experts, to deliver comprehensive solutions for clients.
  • Stay up-to-date on the latest digital analytics trends and technologies.

Benefits

  • Competitive salary and benefits package
  • Opportunity to work on challenging and impactful projects for a diverse range of clients
  • Be part of a dynamic and growing team
  • Learn and develop your skills in the field of digital analytics
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About company
OMD EMEA
OMD EMEA is the media division of Omnicom Group Inc., part of Omnicom Media Group Europe. The Annalect EMEA team, under OMG EMEA, is the data, technology, and analytics division that helps CMOs and their teams harness data, technology, and advanced analytics to grow brands. They build and maintain the Omni platform, a leading marketing platform with over 30,000 active users, enabling clients and agency teams to integrate and combine their own data and technology.
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Job Details
Category management
Posted 3 days ago