Lead global social media demand generation by designing and managing paid and organic campaigns across LinkedIn, YouTube, Twitter, Facebook, and Pinterest. This role is central to building awareness, driving engagement, and contributing to the sales pipeline through precise targeting and performance analysis.
Key Responsibilities
- Develop and optimize global social campaigns using advanced audience segmentation, including lookalikes, custom audiences, and third-party data
- Manage a unified content calendar to support top-of-funnel demand goals and boost organic reach, traffic, and follower growth
- Monitor and respond to inbound engagement on product-related and thought leadership content
- Run A/B and multivariate testing on ad creatives, copy, and landing pages to refine performance
- Build and maintain dashboards to track ROI, engagement metrics, and campaign effectiveness
- Collaborate with regional marketing teams across EMEA, APAC, LATAM, and NOA to align strategy and share insights
- Support ABM initiatives by advising sales and marketing teams on one-to-one, one-to-few, and one-to-many tactics for targeted accounts
- Partner with internal teams to create stage-specific social campaigns tailored to the ideal customer profile
Qualifications
You bring at least four years of B2B experience in paid social advertising, with hands-on expertise in LinkedIn, YouTube, and Twitter Ads. Agency background, B2C exposure, or ABM experience are strong advantages. Familiarity with additional platforms and certifications in Google Analytics or Pardot is preferred.
Strong writing, project coordination, budget oversight, and teamwork skills are essential. You’re proactive, analytical, and comfortable guiding junior team members. Prior management experience is a plus.
Technology Environment
LinkedIn Ads, YouTube Ads, Twitter Ads, Facebook Ads, Pinterest Ads, Google Analytics, Pardot
Work Environment
This role is open to candidates in the United States and operates in a fully remote capacity. The team spans multiple global regions, supporting a collaborative, inclusive, and flexible work culture.
