About the Role
This position is responsible for designing and executing marketing strategies that increase customer lifetime value by driving upsell and cross-sell opportunities while enhancing overall customer engagement.
Responsibilities
- Develop targeted campaigns to encourage existing customers to upgrade or expand their services
- Analyze customer behavior to identify opportunities for revenue growth
- Collaborate with product teams to understand new features and offerings
- Create messaging that aligns with customer needs and business goals
- Manage end-to-end execution of email and in-app marketing initiatives
- Track and report on campaign performance using key metrics
- Optimize customer journeys to improve conversion rates
- Work with data analysts to segment audiences effectively
- Ensure brand consistency across all customer touchpoints
- Support customer onboarding and education efforts
- Gather feedback to inform marketing strategy improvements
- Coordinate with customer success teams to align outreach
- Maintain marketing calendars and timelines
- Test subject lines, content formats, and CTAs for effectiveness
- Use CRM tools to monitor customer interactions
- Develop lifecycle marketing strategies focused on retention
- Identify moments of customer satisfaction for upsell timing
- Produce content for renewal and expansion communications
- Monitor industry trends in customer marketing
- Ensure compliance with data privacy standards
- Present findings and recommendations to leadership
- Contribute to A/B testing frameworks
- Manage vendor relationships for external marketing support
- Support integration of marketing automation tools
- Help maintain documentation for marketing processes
Compensation
Competitive salary and benefits package
Work Arrangement
Remote with flexible hours
Team
Collaborative team focused on mission-driven marketing
Our Mission
We focus on advancing social impact through scalable marketing solutions that serve both customers and communities.
What You’ll Achieve
You will directly influence customer satisfaction and revenue growth by crafting timely, relevant marketing initiatives that enhance user experience and drive product adoption.
