Responsibilities
- Developing and executing lifecycle marketing campaigns that engage, educate, and retain patients across all direct channels available (think email, push, SMS, and in-app messaging)
- Using data and insights to personalise communications for specific cohorts and stages in the patient journey
- Leveraging content to create and share high-quality, impactful messaging related to nutrition, weight loss, and health that inspires and informs patients
- Thinking creatively to develop innovative campaigns, such as automated onboarding flows, retention touchpoints, and reactivation strategies
- Collaborating cross-functionally with marketing, product, and analytics teams to ensure lifecycle initiatives align with business goals and patient needs
- Continuously testing and optimising campaigns through A/B testing, ensuring we’re always learning and improving
- Tracking and reporting on key engagement and retention metrics to measure the impact of your work and inform future strategies
Requirements
- At least 4 years of experience in lifecycle marketing, CRM, ideally within a fast-paced or startup environment
- Confident using technology, with proficiency in marketing automation tools (e.g., Klaviyo, Customer.io, Braze) and familiarity with analytics platforms (eg. Tableau, Mixpanel, Metabase)
- Data-driven - comfortable using insights from existing data to identify gaps in the patient journey and opportunities for optimisation, experience running A/B tests
- Strong written communication skills, with a knack for creating engaging and empathetic content
- Passionate about patient experience and problem-solving, with a demonstrated interest in health and wellness
- Highly organised, independent, and able to collaborate effectively within a team
- Thrives in a fast-paced environment, excited by creative problem-solving and innovation
Work Arrangement
Remote (Country) — UK
