København, Hovedstaden, Denmark Hybrid Employment

Too Good To Go is hiring a CRM Automation & MarTech Lead

Responsibilities

  • Global CRM automation and campaign orchestration
  • Optimize campaign triggering and coordination to minimize manual builds
  • Develop scalable automation systems for continuous lifecycle journeys and dynamic campaigns
  • Manage and optimize the integration of core marketing platforms (e.g., Braze, SFMC, Amplitude, HighTouch, Redshift) for seamless data flow
  • Identify and address inefficiencies, technical debt, and bottlenecks in the CRM ecosystem
  • Streamline campaign build, QA, and deployment processes for improved speed and scalability
  • Implement and manage low-code/no-code solutions to reduce manual intervention
  • Define and enforce global best practices for consistency and scalability across markets
  • Build systems to accelerate A/B testing cycles and enhance measurement reliability
  • Foster a culture of continuous experimentation and performance improvement
  • Develop and implement automation systems that enable always-on lifecycle journeys and dynamic campaign execution
  • Own and optimize the integration of core platforms from Marketing (Braze, SFMC, Amplitude, HighTouch, Redshift), ensuring clean, reliable, and real-time data flow
  • Identify and eliminate inefficiencies, technical debt, and bottlenecks across the CRM ecosystem

Requirements

  • Extensive experience in CRM, lifecycle marketing, or marketing operations with a focus on automation and MarTech infrastructure in a global or multi-market environment
  • Deep expertise with enterprise CRM platforms such as Braze and/or Salesforce Marketing Cloud, with a strong understanding of multi-channel orchestration
  • Strong technical understanding of modern MarTech ecosystems (CDPs, analytics, CRM platforms) and comfort with tools like Amplitude, HighTouch, and data warehouses such as Redshift
  • Practical experience with workflow automation tools (e.g., Make, n8n, Zapier, Airtable) to reduce manual effort and increase scalability
  • Ability to identify leverage points, simplify complexity, and design scalable solutions
  • Comfortable owning projects end-to-end—from strategy through to technical implementation
  • Effective collaboration across CRM, Data, and Engineering teams
  • Prioritization of work based on measurable outcomes, speed, and long-term scalability

Nice to Have

  • Familiarity with SQL, APIs, and webhooks to support data integration and automation use cases

Benefits

  • Opportunity to work in a social impact company where you can see real and tangible impact in your role
  • Collaboration with an international community of users, partners, and colleagues across multiple countries on an important mission
  • Personal and professional development opportunities in a fast-paced scale-up environment
  • Inclusive company culture where you can bring your authentic self to work
  • Strong, values-driven team culture with celebrations and socialization with colleagues
  • Hybrid working from offices, at home, or abroad
  • Extra parental leave and days off beyond local legislation, with the option for additional unpaid leave
  • Health insurance and pension plans (subject to country of employment)
  • Additional days off for significant life events
  • Regular social events like summer and winter parties
  • Coffee, snacks, and fully-equipped kitchens
  • Monthly free Surprise Bag to get to know the community
  • Paid volunteer time through the Shareback volunteering program
  • Employee Resource Groups for Women in the Workplace, P.R.I.D.E., People of Colour, and Functionally Diverse

Compensation

Not specified

Work Arrangement

Hybrid

Team

International

Other

  • Submit your CV and Cover letter in English.
  • Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

Not specified

Required Skills
CRMSQLAPIs
About company
Too Good To Go
Too Good To Go hat es sich zum Ziel gesetzt, ein menschlich, wirtschaftlich und sozial nachhaltiges Unternehmen zu sein. Dafür wurden wir bereits als B-Corp-Unternehmen zertifiziert. Unsere Mission ist es, Menschen Tag für Tag dazu zu inspirieren und zu befähigen, Lebensmittel vor der Verschwendung zu retten. Die Too Good To Go-App verbindet Supermärkte, Bäckereien, Restaurants, Cafés, Kantinen und Hotels mit Nutzer*innen, die überschüssiges Essen zu einem vergünstigten Preis abholen können.
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Job Details
Category management
Posted 6 days ago