Addi is hiring a Creative Design Director

Responsibilities

• Establish Design Excellence: Achieve a measurable uplift in brand sentiment and campaign engagement by redefining visual standards and creative execution for all major retail and financial product launches within the first 6 months.
• Scale Creative Production: Increase asset output by 40% while maintaining a 100% brand consistency rating by building and deploying a modular campaign design system (templates and asset libraries) for digital, OOH, and retail channels.
• Architect the AI Design Layer: Reduce creative production bottlenecks through the definition, training, and integration of AI-assisted workflows (e.g., automated image generation and social formatting).
• Unify Cross-Channel Brand Voice: Ensure zero visual regressions in public-facing assets by implementing a robust creative governance and review process that aligns brand strategy, performance marketing, and retail partner needs.
• Upskill and Lead the Design Squad: Improve team performance and engagement scores by mentoring the creative team on advanced design craft and AI fluency, resulting in 100% of the team meeting elevated quality benchmarks within 12 months.

Requirements

• 5+ years leading creative design teams in fast-paced environments (fintech, e-commerce, creative agency, or high-growth startup), with a portfolio that demonstrates both creative ambition and versatility across a broad range of formats campaigns, OOH, digital, retail, social, brand identity.
• Has a proven track record of producing breakthrough creative work that sets a new visual standard and then builds the systems and templates that help others reach it consistently.
• Sets an exceptionally high creative bar while staying pragmatic about timelines, production constraints, and the realities of shipping in a fast-moving environment.
• Knows the difference between perfectionism and craft.
• Has experience designing for financial products or retail campaigns able to make complex, sensitive, or regulation adjacent communications feel clear, credible, and visually compelling for diverse audiences.
• Strong intuition for how design decisions affect trust and conversion understands that in financial services, design isn't just about aesthetics but about making people feel safe enough to act.
• Generalist versatility: equally comfortable concepting a large-format OOH campaign, directing a retail activation, designing a performance creative set, or building a landing page and able to move fluidly between these without losing creative coherence.
• Proven experience using AI tools as an active part of their design process not experimenting from the sidelines, but integrating them into real production workflows with real brand constraints.
• Has the taste and aesthetic judgment to evaluate AI-generated output critically: knows when it's genuinely useful, when it's off-brand, and when it's just "AI slop" and can articulate the difference clearly to a team.
• Can design brand guardrails, prompt libraries, and quality checklists that make AI-assisted output consistent and brand-safe, enabling the team to move faster without trading quality for speed.
• Thinks beyond what they can personally produce finds ways to multiply their creative impact through scalable systems, modular design frameworks, and external partnerships with freelancers or agencies.
• Has experience building or operationalizing a design system for campaign or brand use: not just a component library, but a living system that others can use to produce great work without needing constant creative direction.
• Strong cultural intuition: quickly calibrates on what makes a specific company's brand tick, and brings creative ideas that feel unexpected but unmistakably right for that context.
• Collaborative and generous working style, genuinely enjoys helping others level up their own creative output, gives clear and constructive feedback, and builds trust with non-design stakeholders through well-reasoned creative decisions.
• Works fluidly with brand strategy, copy, performance marketing, and product teams able to translate briefs from multiple directions into unified, visually coherent creative with a clear point of view.
• Balances creative ambition with practical constraints in a fast-moving environment where new needs and formats emerge regularly.
• Thrives in high-ambiguity, high-velocity environments.
• Builds structure where there is none, ships quality work under pressure, and adjusts creative direction without losing momentum or integrity.
• Highly resourceful able to do more with less, stretch limited budgets creatively, and make smart calls about when to invest in craft and when to move fast.

Benefits

• Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions.
• Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.
• Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values.
• You won’t just be an employee—you’ll be an owner.
• Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage.
• If you’re looking for a high-impact role in a company that’s scaling fast, this is it.
• Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do.
• We care deeply about what we build and how we build it—and we want you to be a part of it.
• Competitive compensation & meaningful ownership – We believe in rewarding our talent.
• You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.