Responsibilities
- Support daily operations of paid media campaigns across digital channels such as Meta, Reddit, TikTok, and Google
- Create and manage trafficking documents, tracking codes, and product groupings
- Maintain organized records of creative assets, campaign briefs, and performance reports
- Help develop creative briefs and copywriting requests
- Contribute to campaign configuration and weekly performance adjustments
- Support the development of A/B testing frameworks
- Provide assistance on various digital marketing projects as required
- Support performance reporting and analysis, including test results and attribution modeling
- Advocate for customer-centric decision-making in all marketing activities
- Identify opportunities for process improvements, troubleshoot issues, and implement solutions
Responsibilities
- Support daily operations of paid media campaigns across digital channels such as Meta, Reddit, TikTok, and Google
- Create and manage trafficking documents, tracking codes, and product groupings
- Maintain organized records of creative assets, campaign briefs, and performance reports
- Help develop creative briefs and copywriting requests
- Contribute to campaign configuration and weekly performance adjustments
- Support the development of A/B testing frameworks
- Provide assistance on various digital marketing projects as required
- Support performance reporting and analysis, including test results and attribution modeling
- Advocate for customer-centric decision-making in all marketing activities
- Identify opportunities for process improvements, troubleshoot issues, and implement solutions
KEY PERFORMANCE METRICS
- Primary performance indicators: Return on Ad Spend (ROAS) and Cost Per Purchase
- Achieve 98% or higher accuracy in campaign setup
- Meet or exceed 95% on-time campaign launch rate
- Ensure 100% tracking link implementation with no omissions
KEY ACCOUNTABILITIES
- Functional responsibilities related to marketing operations
- Cultural responsibilities aligned with team values and organizational behavior
Other
- Fixed-term contract for 12 months
- Demonstrate organizational values and maintain a positive representation in all actions
- Value diverse perspectives and maintain an open, inclusive mindset
- Actively promote a culture of continuous learning and experimentation without fear of failure
- Support, lead, and influence change within the team or broader organization
