Responsibilities
- Create and implement a targeted sales strategy focused on broadcast clients, media firms, live event producers, and integration specialists
- Increase revenue by promoting networking products within IP-centric broadcast systems
- Directly interact with broadcast engineers, system architects, consultants, and integrators to explain networking capabilities for ST 2110, NDI, and mixed IP/SDI workflows
- Establish and maintain partnerships with major broadcast integrators, consulting firms, and OEM collaborators
- Work closely with distribution and channel teams to align pricing, programs, and account coverage for broadcast customers
- Coordinate with Product Management, Engineering, and Marketing teams to share market insights and help shape product development
- Manage precise sales forecasts and track pipeline progress using Salesforce
- Keep informed on evolving broadcast technologies, industry standards, and production workflows to serve as a knowledgeable advisor
