Responsibilities
- Design and implement comprehensive influencer marketing initiatives that support brand objectives and resonate with cultural trends.
- Lead campaign development from concept to execution, including creative direction, deliverables, timelines, and performance benchmarks.
- Source, evaluate, and onboard creators who authentically reflect the brand’s values and tone.
- Manage outreach efforts, pitch collaborations, and nurture ongoing creator relationships.
- Collaborate with legal and operations teams to negotiate agreements and define deliverables.
- Oversee product distribution logistics to ensure timely delivery and high-quality content creation.
- Review and approve influencer-generated content to maintain brand consistency and messaging integrity.
- Track content deadlines and ensure timely publication across platforms.
- Measure and report on key performance indicators such as engagement, reach, ROI, and audience sentiment to refine future strategies.
- Develop and maintain a diverse network of creators, ranging from niche voices to established industry figures.
- Foster long-term collaborations with creators who genuinely engage with the brand.
- Test innovative approaches to integrate creators into content development, product rollouts, and narrative campaigns.
- Support co-branded initiatives by developing influencer strategies with aligned wellness and lifestyle partners.
- Partner with events teams to incorporate influencer participation in live brand experiences.
- Enhance brand visibility through social promotions, collaborative launches, and exclusive offerings.
- Collaborate with creative, social, paid media, community, and communications teams to align influencer efforts with broader brand initiatives.
- Contribute to integrated campaign planning and ideation sessions to ensure early creator involvement.
- Monitor evolving platform dynamics, cultural movements, and emerging influencers to guide partnership decisions.
