Responsibilities
- Lead marketing initiatives across brand, trade, and performance channels using paid, owned, and earned media including Google, Meta, TikTok, CRM, affiliate networks, press outreach, and influencer collaborations.
- Collaborate closely with Trading and Product teams to quickly adapt strategies based on real-time weekly performance data, reallocating budgets and adjusting campaign messaging to meet business goals.
- Manage the monthly marketing budget with a focus on maximizing return on investment, tracking success through key metrics such as revenue, cost per acquisition, customer lifetime value, conversion rate, return on ad spend, and product return rates.
- Take full ownership of CRM and customer lifecycle strategies, guiding creative design and copy to ensure brand consistency and strong conversion performance.
- Develop and expand internal marketing, promotions, and design capabilities while ensuring external agencies meet defined performance benchmarks.
- Champion the use of artificial intelligence, automation tools, and fast-cycle testing to boost creative production and improve overall marketing efficiency.
Work Arrangement
Hybrid — Canary Wharf
Other
The team gathers in person once every quarter at Canary Wharf for alignment and collaboration.
