Responsibilities
- Lead the development and execution of biddable media strategies for assigned products or categories, ensuring alignment with product goals and Optus’s business objectives.
- Design and provide strategic direction and recommendations on biddable campaigns across SEM, programmatic, social, and affiliate channels.
- Continuously analyze campaign performance, making data-driven adjustments to optimize ROI, CPA, CTR, CPO’s and other key metrics.
- Lead and mentor a team of 1-2 Biddable Analysts, providing support and guidance to help them excel in their roles and grow professionally
- Prepare and deliver comprehensive briefing responses to internal teams and stakeholders, ensuring clear communication of campaign objectives, updates, and expectations
Requirements
- Experience with advanced analytical tools for tracking, measuring, and optimizing campaign performance
Nice to Have
- Experience across digital marketing, performance marketing, biddable channels, paid media, digital media, google search, social marketing
- Proficiency in digital advertising tools and platforms such as Google Ads, Google Analytics, Facebook Ads Manager, and programmatic technologies.
- Proven experience in budget management across various biddable channels to achieve strategic objectives and maximize ROI
- Futurist with a passion for innovation, dedicated to implementing cutting-edge strategies that enhance campaign performance and achieve product-specific goals.
- Proven ability to collaborate effectively with agency partners to drive full-funnel strategies and achieve campaign objectives
- Excellent interpersonal and communication skills, with the ability to work effectively with various stakeholders and influence decisions
Benefits
- Competitive remuneration and employee discounts. Make life easier (and more affordable) with $80 monthly credit and 25% off Optus products and unique shopping discounts with our retail partners.
- Flexible working arrangements with opportunities to work three days in the office, two days remote or home.
- Vibrant and collaborative office campus that includes cafes, convenience store, chill out zones, GP, post office, gym and on-site childcare centre.
- Competitive leave policies, including additional 'Connected’ days to focus on culture, family, health, community, or whatever’s important to you.
- We support growing families with inclusive, carer-neutral paid Parental Leave of up to 16 weeks.
- Direct your own development and build future-ready skills with Optus U’s industry-focused micro-credentials, developed with La Trobe and Macquarie Universities.
- Build meaningful connections through employee-led networks and diversity initiatives including Culture Connect, Elevate Women, Disability Network and Express Yourself (LGBTQIA+).
- Put your wellbeing first with free access to counselling and support services, 24/7 — in-person, by phone, SMS, or video.
Work Arrangement
Hybrid
Team
Team size: 1-2. Structure: Biddable Analysts
