About the Role
The ideal candidate will take ownership of growth initiatives, from ideation to execution, leveraging data to inform decisions and rapidly test new channels and messaging strategies.
Responsibilities
- Design and manage A/B tests to improve conversion rates
- Analyze user behavior to uncover growth opportunities
- Collaborate with product and engineering teams to prioritize growth features
- Develop and scale user acquisition campaigns
- Optimize onboarding flows to increase activation
- Track and report on key growth metrics weekly
- Research competitive landscape and emerging marketing channels
- Create messaging variations for landing pages and ads
- Use SQL and analytics tools to extract insights
- Identify friction points in the user journey
- Run experiments to improve retention and engagement
- Coordinate with content creators for campaign assets
- Manage budget allocation across acquisition channels
- Evaluate channel performance and adjust strategies
- Build dashboards to monitor growth KPIs
- Conduct surveys to understand user needs
- Test referral and viral loop mechanics
- Improve SEO through keyword research and content guidance
- Leverage email marketing to drive re-engagement
- Explore partnerships for user acquisition
- Document experiment results and share learnings
- Stay current with growth marketing best practices
- Propose product changes based on user data
- Assist in defining long-term growth roadmap
- Communicate progress to leadership team
Nice to Have
- Background in statistics or data science
- Experience in fintech or betting industry
- Prior work at an early-stage startup
- Portfolio of growth experiments
- Knowledge of behavioral economics
- Experience with attribution modeling
- Familiarity with programmatic advertising
- Understanding of regulatory constraints in online betting
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Remote with flexible hours
Team
Small, fast-moving team focused on product-led growth
About Us
- We are building a tool that helps users make smarter betting decisions using real-time data and historical trends.
- Our mission is to bring transparency and edge to online wagering through technology.
What Success Looks Like
- Within 30 days: Understand core product metrics and complete first A/B test.
- Within 60 days: Launch a new acquisition channel with positive ROI.
- Within 90 days: Lead a cross-functional initiative that improves user retention by 10%.
Not available
