About the Role
The ideal candidate will lead growth initiatives by designing and analyzing experiments, optimizing user acquisition channels, and improving conversion metrics across the product lifecycle.
Responsibilities
- Design and execute A/B tests to improve conversion rates
- Analyze user behavior to identify growth opportunities
- Collaborate with product teams to implement growth features
- Optimize paid acquisition campaigns for scalability
- Develop dashboards to track key performance metrics
- Conduct cohort analysis to measure retention trends
- Identify friction points in the user onboarding process
- Test messaging strategies across multiple channels
- Evaluate new marketing platforms for potential adoption
- Use data to prioritize high-impact growth projects
- Monitor competitive landscape for strategic insights
- Improve funnel efficiency from sign-up to activation
- Leverage SEO and content strategies to drive organic traffic
- Partner with engineering to deploy tracking infrastructure
- Refine audience segmentation for targeted campaigns
- Assess ROI of marketing spend across channels
- Develop hypotheses for product-led growth experiments
- Report on growth metrics to leadership regularly
- Integrate qualitative feedback into growth strategy
- Scale successful pilot programs across regions
- Ensure compliance with data privacy regulations
- Maintain documentation of test results and insights
- Explore partnerships to expand user reach
- Support localization efforts for international markets
- Use automation tools to streamline repetitive tasks
Nice to Have
- Experience in the fintech or betting industry
- Familiarity with behavioral economics concepts
- Knowledge of machine learning applications in marketing
- Experience with server-side tracking
- Background in psychology or decision science
- Prior work in early-stage startups
Compensation
Competitive salary with performance-based bonuses
Work Arrangement
Remote with flexible hours
Team
Small, fast-moving team focused on product growth and user acquisition
Our Philosophy
We believe in rapid experimentation, data-backed decisions, and scalable growth mechanisms over one-off campaigns.
What Success Looks Like
Within six months, you’ll have launched multiple growth experiments, improved core conversion metrics, and established a repeatable playbook for user acquisition.
Not available
