About the Role
This position supports the expansion of a digital platform by identifying growth opportunities, running experiments, and refining user acquisition channels to improve key performance metrics.
Responsibilities
- Analyze user behavior to uncover growth opportunities
- Design and manage A/B tests across digital touchpoints
- Optimize paid and organic acquisition channels
- Collaborate with product and engineering teams on growth initiatives
- Track and report on key growth metrics and KPIs
- Develop scalable onboarding experiences for new users
- Use data to refine messaging and conversion funnels
- Evaluate performance of marketing campaigns
- Identify and prioritize high-impact growth experiments
- Work with analytics tools to extract and interpret data
- Support the development of referral and viral loop mechanisms
- Conduct competitive analysis to inform strategy
- Improve retention through targeted engagement tactics
- Assist in creating dashboards for growth tracking
- Translate insights into actionable recommendations
- Coordinate with content teams to align messaging
- Test landing page variations for conversion lift
- Explore new platforms and channels for user reach
- Ensure data accuracy across reporting systems
- Contribute to long-term growth roadmaps
Nice to Have
- Background in behavioral psychology or decision science
- Experience with referral program design
- Familiarity with CRM tools and email automation
- Knowledge of SEO and content distribution
- Experience in fintech or gaming sectors
- Proficiency in Python or R for data analysis
- Exposure to machine learning in personalization
Compensation
Competitive salary with performance incentives
Work Arrangement
Remote with flexible hours
Team
Small, agile team focused on rapid experimentation and data-driven decisions
Tech Stack
- Uses modern analytics platforms including Mixpanel and BigQuery
- Relies on Google Cloud for infrastructure
- Employs A/B testing frameworks for rapid iteration
- Leverages Segment for data pipeline management
- Utilizes Figma for prototyping test ideas
Growth Philosophy
- Believes in small, frequent experiments over large bets
- Prioritizes data over opinions in decision-making
- Focuses on sustainable growth over short-term spikes
- Encourages ownership and autonomy in testing
- Values clear metrics and measurable outcomes
Not available
