salesplaybook is hiring a B2B Growth Marketer

Responsibilities

• Open every engagement by building the foundation for a successful go-to-market motion: segment the client's market and define their Ideal Customer Profile (ICP).
• Develop a positioning & messaging strategy that makes the client easy to remember and easy to buy.
• Create internal and external alignment on the strategy, delivered as a GTM activities & strategy alignment document, a market segmentation & ICP definition, and a positioning & messaging framework.
• Build a bespoke LinkedIn content strategy that ties the LinkedIn motion to business goals – with a strong content narrative, thought-leadership positioning, and clear content pillars that ensure consistency and relevance.
• Stand up a structured content operations system covering content creation, approval, distribution, and repurposing.
• Optimize LinkedIn profiles so they build trust and convert visitors.
• Automate LinkedIn ICP network expansion as well as the capturing, enrichment, and connecting of profile engagers.
• Set up and manage LinkedIn Thought Leader Ads to amplify the best-performing content directly to the client's ICP – extending reach and demand beyond the organic network.
• Run bi-weekly content calls to draw out each client's expertise, stories, and point of view as raw input for ideas.
• Turn those calls into clear content outlines, then write content that carries their ideas, attracts the people they want to reach, supports their business goals, and reads as if they wrote it themselves.
• Keep communication smooth and timelines on track across every account you run.
• Build monthly performance reports so clients always know how their content – and their pipeline – is developing.

Requirements

• Ability to build go-to-market strategy and positioning from scratch.
• Proven experience in developing messaging and positioning frameworks for B2B technology companies.
• Strong copywriting skills with the ability to write in a client's authentic voice.
• Experience managing structured content operations including creation, approval, distribution, and repurposing.
• Familiarity with LinkedIn as a go-to-market channel, including profile optimization and content distribution.
• Ability to manage multiple client accounts with clear communication and timeline adherence.
• Experience creating monthly performance reports that track content impact and pipeline development.

Nice to Have

• Experience working directly with founders and executives to extract expertise and translate it into content.
• Background in automating LinkedIn network expansion and engagement tracking.
• Experience managing paid amplification campaigns such as LinkedIn Thought Leader Ads.