About the Role
This position involves optimizing audience targeting and signal implementation across Google and app ecosystems to improve advertising efficiency and user engagement using analytics, platform tools, and strategic insights.
Responsibilities
- Manage audience segmentation and targeting strategies across digital platforms
- Implement and maintain signal tracking for user behavior on mobile apps
- Collaborate with marketing teams to align audience data with campaign goals
- Optimize data flows between advertising platforms and internal systems
- Ensure accurate tagging and event tracking for performance measurement
- Analyze audience performance to identify growth opportunities
- Support integration of machine learning models for audience prediction
- Maintain documentation for audience definitions and signal logic
- Troubleshoot discrepancies in audience reporting and data pipelines
- Partner with engineering teams on data infrastructure improvements
- Monitor platform policy changes affecting audience targeting
- Develop testing frameworks for audience segmentation accuracy
- Provide insights to improve retargeting and lookalike modeling
- Coordinate with privacy team to ensure compliance with data regulations
- Evaluate new tools and technologies for audience signal enhancement
- Assist in campaign performance reviews with analytics teams
- Standardize audience naming conventions across departments
- Improve cross-channel attribution through signal refinement
- Support A/B testing initiatives involving audience criteria
- Train stakeholders on audience data best practices
- Maintain alignment with global marketing technology standards
- Contribute to roadmap planning for audience platform upgrades
- Evaluate third-party data providers for integration potential
- Ensure scalability of audience solutions with business growth
- Drive adoption of centralized audience management tools
Nice to Have
- Experience with Google Analytics 4 and BigQuery integration
- Background in performance marketing or media buying
- Knowledge of identity solutions in cookieless environments
- Experience with mobile measurement partners
- Familiarity with programmatic advertising ecosystems
- Understanding of lifetime value modeling
- Exposure to marketing automation platforms
- Experience with data privacy frameworks like GDPR or CCPA
- Working knowledge of JavaScript and HTML
- Experience in agile development environments
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with flexible location options
Team
Part of the marketing technology and audience strategy team
About the Team
This role sits within a specialized group focused on audience development and data strategy, working at the intersection of marketing, engineering, and analytics to enhance targeting precision and advertising efficiency.
What You’ll Do
You will own the design and implementation of audience signals used in performance marketing, ensuring data accuracy, scalability, and alignment with business objectives across Google and mobile app channels.
Not available for this position
