Responsibilities
- Support the translation of consumer research, audience intelligence and platform signals into defined audience segments.
- Bring together inputs from tools such as Omni, audience research platforms and media insights to inform targeting recommendations.
- Assist in extracting and summarising audience learnings from campaigns and platform data to support planning and optimisation.
- Build, refine and manage audiences within media platforms and DSPs (e.g. DV360, social platforms), following established global frameworks.
- Support activation teams with audience selection, setup guidance and troubleshooting overlaps or exclusions.
- Assist with the localisation of global audience definitions for local market activation.
- Work with teams in different countries to help adapt audience plans so they work in local markets.
- Support campaign activity by answering questions and helping teams apply audience guidance correctly.
- Share useful learnings and updates with teammates, so everyone works in a consistent way.
- Help keep audience information organised and easy for others to use.
Requirements
- Hands‑on experience or strong interest in digital media and audience targeting.
- Comfort working with data, spreadsheets and basic platform reporting.
- Ability to interpret data from multiple sources and turn it into clear, practical outputs.
- Familiarity with audience creation or targeting tools and platforms.
- Strong written and verbal communication skills, with confidence working in international team environments.
- Good organisational skills with the ability to manage multiple workstreams simultaneously.
Work Arrangement
Remote (Worldwide) — London, Manchester, Newcastle
