Requirements
- Minimum of four years of professional experience in media analytics
- Demonstrated strength in analytical thinking and numerical reasoning
- Excellent organizational skills with the ability to manage multiple tasks and maintain focus on details
- Solid understanding of both digital and traditional media channels
- Proven problem-solving aptitude in data-driven environments
- Track record of transforming data into actionable insights that impact business decisions
- Consistent attention to detail in reporting and analysis
Nice to Have
- At least six years of integrated media experience is preferred
- Familiarity with professional use of online and social media platforms such as websites, Facebook, Twitter, YouTube, Instagram, Google Plus, and Vine
- Solid knowledge of SEO and digital marketing principles
- Current expertise in tracking and tagging, attribution modeling, behavioral marketing, database modeling, retargeting, addressability, viewability, and brand safety
- Hands-on experience with marketing technology, social analytics tools (including listening and native platforms), reporting dashboards, and digital media, aligned with strategic business goals
