Responsibilities
- Learn and apply advanced techniques in prompt engineering and optimization for generative AI platforms such as ChatGPT and Midjourney.
- Develop and refine AI-generated advertising content including headlines, visuals, scripts, and hooks to support fast-paced ideation and testing.
- Convert data analysis and trend observations into innovative, direct-response advertising concepts.
- Create detailed creative briefs, narrative frameworks, story progressions, and messaging focused on driving conversions.
- Combine storytelling techniques with behavioral psychology to enhance audience connection and improve conversion metrics.
- Track and evaluate key creative performance indicators such as click-through rate, return on ad spend, conversion rate, and customer retention.
- Refine and improve advertising campaigns through data analysis, A/B testing, and ongoing trend monitoring.
- Stay current with new digital platforms, evolving social media behaviors, and shifts in e-commerce consumer patterns.
- Monitor competitor strategies and audience demographics to maintain creative relevance and competitive edge.
- Collaborate with cross-functional teams including copywriting, design, media buying, and data analytics.
- Improve campaign efficiency by integrating automation and artificial intelligence into creative development workflows.
Work Arrangement
Remote (Worldwide)
