Responsibilities
- Carry out keyword research, technical audits, competitor benchmarking, and performance reporting.
- Develop a working understanding of how modern consumers discover content through generative experiences.
- Help apply best practices for ensuring clients are not just found, but chosen.
- Help apply emerging best practices for surfacing clients' content within AI-generated responses.
- Understand what drives answer-first visibility alongside traditional ranking signals.
Requirements
- Analytically minded, with the ability to identify trends and patterns within data sets.
- Proactive in improving their knowledge and capability.
- Highly organised, with strong attention to detail and time management skills.
- Able to communicate effectively, and work as part of a team.
- Strong interpersonal skills with a desire to be part of virtual and in person meetings.
- Experience using basic features of PowerPoint, Outlook, and Excel (E.g., Creating and formatting PowerPoint presentations, sorting and filtering data, creating graphs and tables).
Nice to Have
- Basic technical SEO knowledge & skillset with an understanding of audit tools such as Screaming Frog & Lumar etc, would be an advantage but training will be offered.
- Basic understanding of keyword ranking tools with the ability to draw insights where necessary would be an advantage but again training will be offered.
- Demonstrate an understanding of the components of SEO and Generative Search.
Work Arrangement
Hybrid — UK
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary and Impact
Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
Additional Information
- Role is based in the UK and requires individuals to have the right to work in this location.
- Hybrid approach with teams in the office around four days a week.
- Accommodations or flexibility can be discussed during the interview process.
- Only candidates selected for an interview will be contacted.
