Responsibilities
- Lead a team of programmatic specialists to drive exceptional performance and client satisfaction through media buying and optimization at scale across key markets (US, UK, DE, FR and AU), with a focus on video and emerging digital platforms.
- Drive team performance and client success by leading, mentoring, and developing a team of programmatic specialists.
- Provide coaching, training, and regular feedback to enhance skills and problem-solving abilities.
- Foster a positive and collaborative environment and ensure adherence to company policies.
- Act as the primary point of contact and figurehead for assigned client accounts.
- Build and maintain strong client relationships based on trust, transparency, and effective communication.
- Run in-house training sessions for clients to enhance their understanding of programmatic advertising.
- Streamline operations by developing and implementing efficient team processes.
- Oversee budget pacing, investment commitments, and reconcile monthly vendor invoices against platform delivery and actualized spend.
- Proactively identify and implement continuous improvement initiatives to enhance team performance and delivery.
- Develop strategic budget allocations and annual channel plans (including partner-specific flighting, targeting, and KPIs) in response to upfront briefs.
- Enhance programmatic performance by contributing innovative ideas and projects.
- Continuously research and apply industry best practices, focusing on the US and EU video ecosystems to identify opportunities and effectively connect with core audiences.
- Maintain an active relationship with key vendors, keeping on top of, and informing client and mindshare teams of relevant evolution in collaboration with US and local MS market investment team.
- Be proactive to lean into the client business and find ways to drive additional growth, this may be by optimisations, building custom solutions, leaning into activation and tactical understanding of channels outside of programmatic - like direct, partnerships, paid social.
Requirements
- Substantial hands-on experience in programmatic advertising, demonstrating a deep understanding of DSPs, SSPs, ad exchanges, and other programmatic platforms.
- Demonstrated ability to lead, motivate, and develop high-performing teams, including experience with performance management, coaching, and mentoring.
- Proven ability to build and maintain strong client relationships, effectively communicate complex technical concepts, and manage client expectations.
- Strong analytical skills with the ability to identify trends, analyse data, and develop effective solutions to complex problems.
- Excellent written and verbal communication skills, including the ability to present information clearly and concisely to both technical and non-technical audiences.
- Exceptional organizational and time management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
Nice to Have
- Relevant industry certifications, such as Google Marketing Platform Certification, are highly desirable.
- Experience with advanced analytics tools and techniques, such as SQL or Python, to analyse large datasets and derive actionable insights.
- Strong business acumen with an understanding of key performance indicators (KPIs) and how to drive business growth through programmatic advertising.
Work Arrangement
Hybrid — US, UK, DE, FR, AU
Additional Information
- Hybrid approach with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- Only candidates selected for an interview will be contacted.
