Responsibilities
- Develop and manage detailed paid social strategies aligned with client goals and performance metrics.
- Clearly explain and justify campaign decisions including channel selection, budget allocation, audience targeting, and creative formats to both internal and client teams.
- Lead a distributed team of local and global specialists responsible for end-to-end campaign setup across major social platforms.
- Provide technical guidance and training on advanced platform features such as bid strategies and third-party optimization, creative, and measurement tools.
- Ensure consistent quality assurance practices are followed and help refine best practices as industry standards evolve.
- Collaborate with the team to maintain accuracy and quality in weekly and monthly performance reporting.
- Conduct regular client meetings and support broader presentations of campaign results.
- Deliver insightful performance analysis with actionable recommendations tailored to client needs.
- Identify emerging platform trends and guide the team in adjusting strategies to leverage or address them.
- Maintain high standards for post-campaign summaries and periodic strategic reviews.
- Lead independent research initiatives requested by clients.
- Drive the overall paid social strategy, ensuring alignment with broader digital and communications plans.
- Serve as the primary social media contact for clients, reinforcing confidence in team capabilities and deliverables.
- Stay informed on media and technology shifts impacting client industries.
- Spot and propose opportunities for innovation in paid social, gaining stakeholder and client approval for testing.
- Coordinate internal and external stakeholders to manage multiple projects efficiently and effectively.
- Cultivate relationships with key social media platforms such as Meta, Twitter, Snap, TikTok, and Pinterest.
- Oversee workload distribution and prioritization for both local and global team members to meet deadlines.
- Partner with Account Managers and leadership to mentor and develop junior staff.
- Set a positive example by supporting and motivating less experienced team members.
- Maintain clear, timely communication across email, chat, video calls, and in-person meetings.
- Lead and deliver client and internal presentations as needed.
- Participate in and facilitate internal meetings and training to build a collaborative team culture.
- Take charge of hiring for the immediate team, including conducting interviews and making staffing decisions.
- Represent the team in recruitment efforts and act as an ambassador during the hiring process.
Benefits
- Comprehensive health coverage including medical, dental, vision, and retirement plans.
- Generous paid time off policy.
- Access to exclusive partner discounts.
- Designated mental health awareness days for employees.
- Hybrid working model with approximately four days per week in the office.
Work Arrangement
Hybrid
Work Arrangement
Hybrid
Other
- This position is based in the UK and requires candidates to have legal authorization to work in this region.
- The role follows a hybrid model with team members expected in the office about four days per week.
- Requests for accommodations or flexible arrangements can be discussed during the hiring process.
- Privacy Notice: https://www.wppmedia.com/pages/privacy-policy
