Requirements
- A strong, demonstrable primary specialism in Paid Social — including hands-on experience managing campaigns across Meta (Facebook/Instagram), LinkedIn, YouTube and X/Twitter, across both brand awareness and performance/conversion objectives
- Proven ability to develop and implement audience strategies within Paid Social, including B2C consumer segmentation, B2B professional targeting and the governance considerations relevant to regulated industries
- Strong complementary experience in at least one additional biddable discipline — Paid Search (Google Ads, Microsoft Advertising, SA360) or Programmatic (DV360, The Trade Desk or equivalent) — at a level sufficient to advise on strategy, review delivery quality and integrate activity coherently across channels
- Cross-channel experience is a firm requirement: candidates who have operated exclusively within a single channel will not have the breadth this role demands
- Familiarity with always-on campaign structures alongside burst/campaign-led activity, and the operational requirements of managing both simultaneously
- Demonstrated experience managing senior client relationships, including the ability to present confidently at Director level and above
- Proven ability to manage multiple client workstreams simultaneously, adapting approach and output to different client cultures and governance requirements
- Comfort operating in regulated or compliance-sensitive environments, where audience rules, content approval processes and media buying governance are part of everyday delivery
- Experience managing stakeholders across integrated agency team structures and client-side organisations
- Strong hands-on experience overseeing campaign setup, QA, trafficking and ongoing optimisation across paid social and biddable platforms
- Demonstrable ability to maintain delivery quality and performance standards across multiple active accounts simultaneously
- Experience managing PO tracking, invoicing, budget reconciliation and finance processes within a client SOW framework
- Familiarity with scope management — able to identify and escalate out-of-scope requests clearly and commercially
- Experience managing and coordinating onshore and offshore delivery teams, with an understanding of how to structure briefing, QA and communication rhythms for consistent output
- Experience supporting and developing junior team members, including Account Managers and Account Executives
- Strong organisational and project management skills, with a logical approach to workload prioritisation across competing deadlines
- Comfortable interrogating campaign data across channels and translating findings into clear, actionable insights and client-ready recommendations
- Working knowledge of digital attribution, brand lift measurement and cross-channel reporting — including familiarity with platforms such as GA4, Adobe Analytics and media partner research tools
- Ability to oversee regular reporting cycles — weekly, monthly and annual — ensuring accuracy and stakeholder relevance
- Awareness of scopes of work, resource allocation and revenue implications across a multi-client portfolio
- Able to manage budgets accurately, flag variances and maintain finance process compliance across all active accounts
Nice to Have
- Experience across both Paid Search and Programmatic in addition to Paid Social
- Familiarity with financial services, asset management or other regulated advertising environments — including professional vs. retail/individual audience segmentation
- Familiarity with technology or B2B marketing environments, particularly campaigns designed to build preference for platform or ingredient brands
- Familiarity with corporate or FMCG brand environments and the stakeholder dynamics these involve
- Multi-market EMEA campaign experience
- Experience with offshore delivery models and workflow management tools (e.g. Wrike)
- Language skills advantageous
Work Arrangement
Hybrid — UK
Additional Information
- This is a 12-month fixed term contract covering a period of maternity leave.
- The role requires a candidate who can operate confidently across different client contexts — from performance-oriented multi-stakeholder technology campaigns to the full-funnel complexity of a regulated financial services environment, alongside supporting oversight of a global consumer goods account.
- The candidate will also be expected to flex capacity to support other accounts and projects within the wider Channels & Solutions team on an occasional basis.
