About the Role
This role is responsible for designing and executing account-based marketing strategies that support sales objectives by engaging high-value prospects and customers through personalized, multi-channel initiatives.
Responsibilities
- Develop and manage account-based marketing programs targeting strategic customer segments
- Collaborate with sales teams to identify high-potential accounts for outreach
- Create personalized content and messaging tailored to specific buyer personas
- Coordinate cross-channel campaigns including email, digital ads, and direct mail
- Analyze campaign performance to optimize engagement and conversion metrics
- Use data insights to refine targeting and improve program effectiveness
- Manage ABM technology platforms and ensure accurate data integration
- Align marketing initiatives with sales cycles and customer journey stages
- Support demand generation through targeted, scalable campaigns
- Build strong relationships with sales and marketing stakeholders
- Track key performance indicators for account engagement and progression
- Produce regular reports on program outcomes and ROI
- Ensure brand consistency across all account-specific communications
- Stay current with ABM best practices and emerging industry trends
- Contribute to the development of ABM playbooks and processes
- Manage vendor relationships for external campaign support
- Optimize budget allocation for maximum impact across initiatives
- Lead testing strategies to improve campaign personalization
- Facilitate internal alignment meetings between marketing and sales
- Support onboarding of new accounts through targeted welcome campaigns
- Ensure compliance with data privacy regulations in all outreach
- Drive thought leadership integration into account-specific content
- Coordinate executive engagement activities for top-tier accounts
- Manage event participation for key accounts, including virtual and in-person
- Promote cross-functional collaboration to enhance customer experience
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model
Team
Collaborative marketing and sales alignment team
Why This Role Matters
This position plays a critical role in bridging marketing and sales by focusing on high-value accounts with tailored strategies that increase conversion and customer loyalty.
Growth Opportunities
You will have the chance to shape the future of account-based marketing within the organization and grow into leadership roles with expanded scope.
Available for qualified candidates
