Responsibilities
- Manage full-cycle conversion rate optimization projects, from auditing current performance to forming hypotheses, planning tests, executing changes, and analyzing results on the primary e-commerce platform.
- Enhance user pathways within digital experiences focused on consumer packaged goods, streamlining the journey from product discovery to final purchase.
- Perform in-depth qualitative and quantitative research using tools such as heatmaps, session replays, behavioral analytics, conversion funnel metrics, and competitive analysis.
- Design and execute A/B and multivariate testing across key site areas including landing pages, product detail pages, category collections, and checkout sequences.
- Work closely with design, engineering, and marketing teams to apply data-driven insights into user experience and interface enhancements.
- Evaluate test results and provide clear, data-backed recommendations to improve conversion rates, average order value, and overall funnel efficiency.
- Lead optimization of landing pages tied to marketing promotions, new product releases, and seasonal CPG campaigns.
- Maintain current knowledge of industry best practices in conversion optimization, direct-to-consumer trends, and CPG retail strategies.
