Nacar is looking for an AI‑Specialised Creative Strategist to lead persuasive, data-driven advertising campaigns. In this role, you’ll train in prompt engineering and AI-driven content creation for direct‑response marketing across platforms like Facebook, Instagram, TikTok, and Google. You'll work collaboratively with media buyers, designers, and copywriters in a boutique agency setting.
What You'll Do
- Train in best practices for prompt design and optimization with tools like ChatGPT and Midjourney.
- Iteratively develop AI-generated ad copy, hooks, visuals, and scripts to fuel rapid ideation and A/B testing.
- Translate data insights and trend research into breakthrough direct-response ad concepts.
- Author creative briefs, narrative structures, story arcs, and conversion-centric messaging.
- Integrate storytelling with psychology-informed strategies to maximize engagement and conversion.
- Monitor and analyze creative performance metrics like CTR, ROAS, conversion, and retention.
- Iterate and optimize campaigns using data-driven feedback, split testing, and trend tracking.
- Maintain awareness of emerging platforms, social media trends, and e‑commerce consumer behavior.
- Keep a pulse on competitors and demographics to ensure creative relevance.
- Work with copywriters, designers, media buyers, and analytics teams.
- Help streamline campaign workflows and creative production pipelines using automation and AI tools.
What We're Looking For
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field, or proven equivalent experience.
- Portfolio showcasing strong direct-response campaign work or creative storytelling with measurable outcomes.
- Familiarity with marketing analytics tools like Google Analytics and ad platform metrics.
Nice to Have
- Prompt engineering knowledge with tools like ChatGPT and other generative AI.
- Experience or interest in testing and applying generative design and writing tools in campaign workflows.
- Background in social media content creation or e‑commerce performance marketing.
Technical Stack
- ChatGPT
- Midjourney
- Generative AI tools
- Google Analytics
- Ad platform metrics
Team & Environment
You’ll join a close-knit, hybrid-office environment within our boutique agency in London, reporting to the Head of Creative Strategy or Managing Director.
Benefits & Compensation
- A role blending AI innovation with marketing strategy.
- Opportunity to lead AI-integrated content creation for fast-growing e-commerce brands.
- Creative autonomy in crafting direct-response campaigns with measurable impact.
- Exposure to emerging tools and workflows in generative content and marketing automation.
Work Mode
This is a globally remote position, open to candidates worldwide.
Nacar is an equal opportunity employer.
