Snif is setting the new standard in fine fragrance by offering high-quality, genderless, non-toxic, vegan, and cruelty-free scented products through immersive experiences. The company sells directly to consumers via its DTC site www.snif.co, with select products available at Ulta Beauty and on Amazon. Snif develops innovative ways for customers to incorporate fine fragrance into daily routines and is backed by top consumer goods investors.